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Save Energy and Lower Greenhouse Gases With Your Phone This Summer

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Here’s some information from Generation 180 about their Keep It Cool Campaign, an easy way to help save energy and lower carbon footprints:
Keep it Cool Open Shop Sign

Keep It Cool is a simple campaign by Generation 180 with a huge potential impact: it focuses on stopping the energy waste caused by storefront doors staying open while the A/C is running. Although already illegal in places like New York City, this behavior is common around the country, and collectively it adds up to enormous amounts of wasted electricity and associated pollution.

Generation 180 is a non-profit committed to advancing the transition to clean energy and supporting a cultural shift in energy awareness.

Why the big fuss?

A small action—as simple as closing a door—can not only prevent waste and pollution; it can spread the idea that energy is a resource that we should consume responsibly.

You can be a part of crowd-solving this problem (and it’s really simple):

The Problem

Each store with an open door wastes 4,200 kWh of electricity over the summer.
Generating 4,200 kWh of electricity releases significant pollution (CO2 + SO 2 + Nox + PM)
The pollution released is equivalent to that of a semi-truck driving from NY to Miami (200 gal of diesel).

How Our Campaign Works

On hot days, take notice of retailers’ front doors and send us (Generation 180) store locations via Facebook Messenger (read how to or watch a video)—either to recognize a store for keeping its door closed, or to flag a store that needs a friendly reminder to conserve energy.
For stores with doors that are kept closed, Generation 180 will send them an affirmation for their energy-conscious behavior and place a pin on our campaign map that promotes their location. We will reach out to remind retailers with their doors open to close their door to conserve energy.

Every retailer that Generation 180 contacts will be invited to join our campaign. As retailers commit to keep their doors closed, we’ll recognize them on our map.

Check the map periodically to watch the progress of the Keep It Cool project as it spreads across your community—and across the country.